You have started a company from scratch and journeyed from a one-man operations to having a significant number of branches around the country. You have developed a trusted brand with a big group of loyal customers.
But you are now interested in taking a backseat and need a successor to your business empire.
You are advised that it will be an opportune time to put on your thinking cap and write a business book to give readers clear glimpse of your corporate journey and hope that this book will attract more candidates to come forward and be the next leader of your organisation.
You start to have doubts because you have not written a book before and you are not sure about how readers will react to your writing.
Well here are some clear tips about writing your first business book.
Tip 1: Be Truthful
You do not want to write a book of corporate fiction because the business book will be your legacy after you leave the organisation. Your successors will use it for guidance and inspiration. Also. your shareholders will read it and solidify their faith in buying your company’s shares.
Tip 2: Do Not Be Arrogant
It is so easy to write a business book and use it to loudly broadcast about your achievements through the years. This is a short-sighted attitude. Do remember to thank different people who have guided and mentored you by name. Running a successful business is definitely a team effort.
Tip 3: Management Gems
Every reader willing to invest in buying your business book will want to get some precious takeaways. Thus do be liberal in describing some management gems that business students can reference in their own studies.
Tip 4: Legal Guidance
It is a good practise to run your finished draft with a legal expert in order to avoid revealing too much corporate private information that may compromise the future competitiveness of your organisation. It must be remembered that even your competitors will get hold of your business book.
Tip 5: Editorial Assistance
You have to decide if you need editorial assistance in getting your book finished. This may be the most preferable way because you have still to face the day-to-day running of the organisation to contend with.
Tip 6: The Path Of Self-Publishing
Your organisation may feel that self-publishing may be the best path forward in order to keep to the spirit of the book’s material. This may not be a bad idea and you may progressively invite your senior management to jump onto the bandwagon and write their own books under your company’s own publishing arm.
Tip 7: The Foreword And Reviews
It is essential that you choose a trusted name in your industry to write a foreword for your business book and a number of industry leaders to write their own reviews of your business book. Do not dictate how they should craft their reviews. Be totally transparent and above-board in this process.
Tip 8: Audio Format
It is not uncommon to do an audio format of your book. It will also be more personal if you are to read the entire book. However, do take note that you may need to get your book edited in order to make it suitable for this format,
Tip 9: Create A Workbook
As your business book is full of business wisdom, do be mindful of creating a workbook to complement it. A simple quide can be putting open-ended questions that reference to your main business book. You can also bundle books together and offer a student discount.
Tip 10: Speaking Circuit
After publishing your business book, it will be a good time to go on a speaking circuit or be part of a TED Talk. This will enable you to promote your book and to answer questions from your readers.