Why People Think Automobiles Are A Good Idea

Exchanging a Vehicle for Cash

There are very many ways of selling a car . Cash for cars is one of the best practices available for selling your vehicle. It is easier and quicker to sell a vehicle that has few or none damages. The appearance of a car matters a lot, and it is, therefore, essential to make arrangements of having it cleaned before showing it to buyers. Your vehicle must have a title and an assessed value to ensure that you get the maximum value for it.

It is quite a hard task to find the right person to buy your car at the quoted price. Different ways of advertising will maximize your chances of getting a potential buyer quickly. The method of selling your vehicle through cash for cars is a smooth process that allows you to decline or accept a buyer’s quotation. A friend will help you with recommendations for money for cars websites available on the internet or other cash on cars methods available. Consider selling your car in a season when the market is in demand for your type of car.

It is very frustrating to buy a car and find out later that some parts are missing or are not functioning. There are many old car dealers available that help car owners get cash for your car faster as well as excellent car services. Researching some famous and prominent old car dealer companies is very important. Start by writing down the names and contacts of the recommended old car dealers available.

Comparing different offers from various dealers will help you decide where to sell your car. Visiting a former car dealer’s premises will help you see the condition of the cars available and also the prize your vehicle can go for. A good dealer should be able to explain why your car will go for a certain amount of money. It is essential to agree on the amount of money you are supposed to win before allowing the buyer to choose your car. A firm that has been in operation for long will ensure that you get the best deal for your vehicle.

It is important to consider working with an organization that affiliates itself with reputable agencies. It is better to deal with a vehicle trading company that has none or few complaints from previous customers. All paperwork documents required in the process of selling your vehicle should be properly maintained for future references. It is essential to deal with a car trading company that is authorized to operate. Middlemen usually ask for a commission based on the amount of money your car goes for.

Doing Tips The Right Way

Simple Means to Real Estate Venture

When going into real estate and you require to be assisted by a company like Manhattan Real Estate you will have to make certain that you have found the applicable Real Estate Investment Banking zone. Thus a firm that can provide for you and aid you to come up with an Real Estate Structured Finance for the households that you hunger.

During the venturing into Manhattan property you will have to make definite that you have the obligatory tools . This is to ensure that you can be able to be fruitful in the commerce you may be wishing to venture into the Manhattan residential real estate or you may wish to be in a company like HFZ Real Estate that can do the speculation for you.

When getting into bed with Structured finance companies you will have to be prepared financially. So that in case you have to be paying any required amount of money for a hotcake investment then the company can be able to help in the process of investment.

If you happen to be on a side of a real estate genius like John Simonlacaj you may be able to be certain that when you are going to be investing in a company like HFZ Real Estate you are able to invest with no pressure hence the need to be able to be stress free in the process of the investment in the making of the process of the buying of the properties.

While getting into investments like real estate with a company like HFZ Real Estate you will have first to understand what is real estate and how the market works before you can be able to get into the market and being able to make the required moves that are appropriate for the prices of the buying and selling.

If you happen to be into real estate you will require to be able to evaluate risk and you should know where to go whether the private real estate or the public real estate this are two different markets and they have different levels of risks that are involved when investing in the process of inputting your money.

Venturing into real estate may require the decision between equity and debt, this is because you will have to make sure that you can be able to choose something that is going to suit you financially during the process of investment and the two differ in terms of payments.

You should also be aware of the real estate trading this may include the flipping of property this can be where you buy an old ragged home and improve it to sell it at a higher price since it will appear new and make a profit.

Reference: you can try these out

Discovering The Truth About Liquids

Benefits of Buying Wholesale Vape Juice

If you buy the vape juice for your own use, you will have a lot of benefits.It is quite easy for you to have the fastest access to such products when you need them.You can also manage to be making more cash when you buy them in wholesale as you plan also to make the sales.There is also the act of doing saving of the money you may generate.You can also have the enhancement of the date related to the e-liquids that you are to buy in the form of the wholesale.This also helps one to have the chance to build his or her own brand since as wholesalers you have a lot to benefit from.The following now are the benefit of buying the vape juice at wholesale.

You can easily access the vape juice within the short time granted with the mind to succeed.The best can come out clearly given you have the best plans possible as you may expect it to be.It will now be little bit possible for you to have all you desire as per the entire planning process. It will be of great concern when you have the chance to come up with the e-liquid vape having the taste you real love most.

Getting the juice wholesale, you will manage to save a lot of money that you can use to do other possible things.If you successful move on with such be sure to make some god money which is the security to many things you might be doing.This comes with the privileges of having the best you can by getting the wholesale vape juice.

As per the brand one wants to have, it is possible with the one who has the interest over that concern.You can have all the bottles used in selling the juice to have your names so that the brands will be under your management.This will be very possible to you as you progress with making of the sales.Things will be good to you if you have the plans in doing the best you can as you proceed.All will be possible to you if only you manage to have what you have the interest in.

Given the vape juice to be selling at wholesale you give the buyer the chance to make some extra cash as he or she sells to others.Other possible things can be done out of the extra cash you might manage to generate as you plan to do the best you can.The buyer should now enjoy accessing the vape juice as the price that is affordable to whoever has the plan to have access to it.You as the consumer you also stand to meet all the advantages of using the juice vape as they are good for your health as well.

Partner post: advice

Commercial Marketing – The Greatest Fishing Sport There Is

According to scientists, humans have been fishing for over 40,000 years – and they do not appear to be letting up anytime soon. When speaking of the lure (pun intended) of fishing, whether it takes the form of commercial, sporting, or recreational – fishing enthusiasts the world over describe the thrill of the “hunt,” and the euphoria of the “catch.”

Interestingly, I have heard nearly the same terminology used in the business world to describe the ever constant cycle of finding and acquiring new customers. If truth be told, I calculate that there is more “fishing” occurring in global business than in all other forms of fishing combined. Moreover, if we can compare business to the sport of fishing, then commercial marketing is the discipline of fishing, and marketing collateral becomes the gear.

While not intended to be an exhaustive treatise on the subject, this article will focus on six of the fundamental questions a company should ask before creating new pieces of collateral or creating a new marketing campaign. It will also look at some of the common marketing mistakes companies make as they attempt to land the “big” one.

Choosing the Right Gear

1. Who is Your Audience?

The most important thing to know when buying your fishing gear is what type of fish you want to catch. Are you going after salt water, lake, or river fish? The equipment you will need is dependent upon the answer to that question.

One of the largest mistakes I see companies make in their marketing collateral is that they often seem confused as to who their audience is. Your message should be clear and compelling. That is hard to do when you don’t know to whom you are marketing. Are they an end user, a business, a reseller, or perhaps a specifier? The type of collateral and the message it contains should always be a clear reflection of that answer.

Some may state that it doesn’t really matter all that much – the product or service remains the same, right? Well, some may also say that a fishing pole is a fishing pole and it doesn’t really matter which type you use. Any professional fisher will tell you that this just isn’t the case. The actual story (your product or service) may remain the same, but how you tell that story and what form that story takes should depend completely on whom you are telling.

I spent years working with and making presentations to both architects and engineers. While my central message remained the same, I had to tailor that message to my listener because both groups were interested in different things. The architects were interested in the aesthetics and more of the big picture features. The engineers were much more interested in the details and the mechanics of the product.

While some types of collateral may cross over multiple groups, such as a brochure or video, you should try and create multiple versions of the same collateral piece to target the particular type of recipient to whom you are reaching out. If this is too expensive, then you should always tailor the message to your largest, most valuable audience.

Learning How to Use Your Gear

2. What is your Call-to-Action?

There are a lot of different pieces of equipment used in fishing. Before going out to the stream or lake, you should have a clear understanding that every component has a different purpose and not mistake the use of one device for that of another. Individuals often make this type of error. For example, job hunters often mistake the purpose of a resume as a tool to get a job. This is a complete fallacy. The purpose of a resume is to get an interview.

Companies often make the same sort of blunders with their collateral. Just as a lure has a different use and objective than a hook, you should develop different kinds of collateral for all the various stages of the sale. Every brochure, ad, or campaign should have a clear and distinct purpose. Is the piece designed to get someone’s attention, build company credibility, provide product or service information, or perhaps a sales call Leave Behind? Sales personnel should also be trained on the various distinctions between the material and know when and where to use what.

After you know what the objective of your marketing piece is, it becomes much easier to decide what your Call-to-Action should be. Once you have an individual’s attention, what do you want them to do after they have read, heard, or viewed your material? Do you ask for an appointment? Do you ask for an order? Don’t make them guess – tell them. Don’t get them all excited and then walk away. Every campaign or article should leave them with clear instructions on what they should do next. Perhaps you can’t compel a horse to drink once you’ve led it to water, but you would be remiss if you didn’t at least ask it to drink.

Casting Your Line

3. How Are You Delivering Your Message?

Some novice fishers may wonder how far out they should cast their line; will the larger fish be further out or hidden in a hole closer to shore? In business, it is important to know how and where to deliver your message. The answer to this question largely depends on what your product or service is, and how large your business is.

If your product or service is widely used, you may choose to cast your line way out there using global or national press releases, email blasts, and expansive social media campaigns. If your product or service is more of a niche market or industry vertical, you may have more success using a combination of internet, radio, television, email, or direct mailer campaigns that target a particular fishing hole such as specific geographical locations, companies, or individuals. For a standalone retailer, the hole may be as small as a particular town or even distinct neighborhoods. Market research goes a long way to identifying the holes that you should be fishing in.

The size of your business is also important when considering how far you should cast your line. It is important to ensure that you can support your product or service in every location you market. You also need to be confident that your company can handle the amount of business you may generate. While it may seem like the whole point of the game is to bring in as much business as possible, you may not have the inside structural support and manufacturing to handle all of the sales. More than one company has collapsed in on itself because they did not have the infrastructure to handle their incoming sales volume. Your business, marketing, and sales should all grow together at a planned, even rate.

Using the Right Lure

4. What Sort of Impression Do You Want to Make?

Different types of lures attract different types of fish. Using the wrong type of lure can make for a very long, fruitless fishing trip. Whether you like it or not, your marketing collateral can wordlessly make an impression that will either attract buyers or send them scurrying into the water’s depths.

What sort of impression do you want to make on potential customers? First impressions are important and you need to know beforehand whether you want your product or service to be seen as dependable, fun, exciting, expensive, inexpensive, or whatever. Keep in mind that the images, colors, layout, music, and quality of materials you use will all tell a story – you just need to ensure that it is telling the right story.

Besides the typical, “Hey, look at me over here” type of lures, another powerful lure your sales people should carry is the “credibility” lure. This sort of collateral can come in the form of case studies, images of past jobs, testimonials, etc. The use of these devices helps ensure the buyer that you can be trusted to deliver on what you are promising.

One last thing to keep in mind, when it comes to marketing, the truth is not always as important to a buyer as their perceived truth. In other words, if it is true in their mind, there isn’t much you can do to change that. The more your marketing materials reflect the truth as they see it, the more success you’ll have. Now, I am not advocating false advertising or unethical practices. I am merely stating that you should use situations and terminology where with they are most familiar. For example, a widget may be called an “ABC Device” in the engineering world, but if your targeted clientele all think of this particular widget as an “XYZ Component,” then you should probably market it as an “XYZ Component” – regardless of what the engineers say. Yes, it may be semantics, but this can make a big difference as to whether someone will be attracted to your product or not.

Using the Right Bait

5. What Problem Do You Solve?

Depending upon the type of fishing you’re doing, you may use cheese, worms, elaborate flies, or even smaller fish as bait. In marketing, it is important to make sure your intended clientele know which of their problems your product or service is going to solve.

Too often in marketing, companies are scrupulous about listing all of their product’s incredible features, but then they rely on the potential customer to build the bridge in their own mind as to which of their problems that feature is going to solve. Your marketing materials should build that bridge for them. In other words, Product, Feature, Benefit; “Our product is ‘A,’ therefore you should enjoy ‘B.'”

Along these same lines, it may not be enough to share with someone how your product has solved a similar problem in a different market – they want to know how your product is going to solve their problem in their market. This situation is where vertical specific marketing material is hugely beneficial.

Hooking Your Fish

6. Does It Evoke the Desired Emotion?

We have all heard the saying that “People buy emotionally and defend their decisions logically”. Well, it’s true, and if your marketing doesn’t stir any emotion, most of those large fish are going to get away.

If we are honest, we must admit that a portion of that excitement is generated by a sales person, but not every company is fishing with live bait; some rely almost entirely on their marketing materials. Even if you do employ sales people, why should they have to do all the work? They should have professional tools at their disposal to assist them in their efforts.

One of the pitfalls I see many companies fall into (especially those with technical products) is their marketing materials only show the product. There is a place for this in some pieces such as specification sheets, but people have to understand that most individuals are not moved to emotion by an image of an inanimate object. Your marketing materials should include people either a) Needing your product or service, or b) Enjoying the benefits of your product or service.

What if a potential buyer is unable to make a decision at the time of the sales presentation, or perhaps they are not the only decision maker? Your sales professional’s presentation may have generated all the needed emotion for the potential buyer to want to say “yes,” but if they are unable to move forward immediately, you cannot expect that emotion to remain indefinitely. They will settle back down and start thinking about all the reasons why they shouldn’t buy. Alternatively, they will talk to the other decision maker, and because they are not as skilled a presenter or as knowledgeable about the product as your sales person, they will not be able to generate the same level of emotion in their counterpart as they initially experienced themselves and they will decide to pass. This reaction is the reason it is so important to have a good Leave Behind, a video or brochure that can remind the potential buyer of all of the important highlights of the sales presentation. This material will allow them to get excited all over again while remembering all of the relevant facts when sharing the information with others.

To conclude this section, just remember – If they feel nothing, they buy nothing.

Packing Up and Heading Home With Your Catch

Conclusion and Summary

Once again, this article was not meant to be an in-depth discussion on all the salient points of commercial marketing and marketing collateral. Instead, it was designed to focus on some of the fundamental questions a company should ask before creating a new piece of collateral or creating a new marketing campaign. Those questions are:

1. Who is Your Audience?

2. What is your Call-to-Action?

3. How Are You Delivering Your Message?

4. What Sort of Impression Do You Want to Make?

5. What Problem Do You Solve?

6. Does It Evoke the Desired Emotion?

Top Marketing Strategies To Boost Up Your Business Growth

Growing a business is not easy as 1, 2, 3. First of all, you need a great idea and then from there you will need to discover a profitable niche, you can’t just enter a business and say “hey, this business is going to have huge profit,” define a target demographic and have something of value to sell them. Without right marketing strategies to boost up your business growth, your idea of having good and huge profits is impossible.

A lot of time and effort is needed to develop and maintain a marketing campaign that reverberates with your audiences. The development of a marketing campaign takes, even more, consideration, besides, we are always looking for ways to gain the greatly important competitive edge.

An effective marketing strategy will help you to define the overall direction and goals for your marketing. The strategy should be persuasive when it comes to delivering products or services in a way that will satisfy the customers.

Once the customer or the target market has been defined, start developing and implementing strategies or ways to reach them. Here are some top marketing strategies to help you boost up your business growth.

Social Media. You can not deny the fact that social media is one of the best places to market your products and services. That is where we all see the “Magic” happens. Most of the businesses have been built solely on the backs of social media. It may sound hilarious but as you build momentum, you’ll find yourself enjoying, posting on social media, and for you, it’s getting easier over the time. You could hire a social media manager but you, yourself could be a social media manager if you do not have the money to back up. Be authentic, post what is on your mind, post your own products, post anything that you can find relevant and essential that could help your audience to learn more about you and your service or business.

Have your allies. There is much number of benefits to push a marketing campaign, for those newbies, if you collaborate with someone else, you deliver better content. Marketing partnerships are cheaper to create, you see success more quickly and could expound your brand to the new audience.

Videos are useful. Creating videos regarding your product is one of the most effective ways to get the word out on your business. Teach people something useful like lifehacks and other tutorials that are relevant to the product or service you are marketing. The better you are at this, the more essentials you provide, the quicker you can boost your visibility and sales.

Customer interaction. Customers want to interact with the product you are selling or at least other customers. Customers are your best asset if they like your product they could also influence other consumers to purchase your product.

Why Focusing Your Marketing on Millennials Is Beneficial

The fact is that millennials are a significant part of our population and a significant part of the market. If you market your brand to other groups and you disregard millennials (for whatever reason), you are doing your business a great disservice.

Why millennials are significant
If you are product of a generation that came before millennials, it is entirely possible that you don’t have a great deal of patience for people in that age group. There seem to be several personality traits that are difficult to take. No doubt, you probably have a perception of them that includes the idea that they are self-absorbed, entitled, technically savvy, and buried under financial debt. However, it is always very dangerous to generalize any group of people because that is exactly when amazing opportunities tend to fall through the cracks.

If you are wondering exactly who fits into the millennial category, millenials are people who were born between 1982 and 2000. One thing that is certain in a profound way is that they are unique and if you can find a way to embrace that uniqueness, you will be better off for it. Instead of concentrating on the negative attributes, it is a good idea to consider all of their positive attributes, at least the ones that can be useful for your business.

    • Diversity: Diversity is always a good thing. Ironically, some millennials have very little awareness of anything that occurred in the past and they don’t seem particularly interested in learning about those things. However, it is important to give them the benefit of the doubt at this point. Tolerance is very important. Because technology advances at such a rapid pace, many millennials have a difficult time embracing anything other than what is right in front of them. However, that should not only be attributed to the idea that the millennial generation is a difficult one to penetrate but also it can be attributed to the fact that they have not had the chance to mature completely. That is certainly going to change over time and they will start to see the world and people differently, just like everyone else did at some point in their lives.
  • Their knowledge of all things technical: In this day and age, a time when we are surrounded by social media connections and interactions, millennials can prove to be extremely useful when it comes to your content marketing strategy. The vast majority of millennials possess much more than basic knowledge of the Internet and how to leverage social media properly. Although that form of communication is very different than face to face interactions, it is a valid, legitimate, powerful form of communication none-the-less. The silver lining that should be recognized in this case is that if you choose to target millennials, they will get the messages that you are sending out and they will understand them clearly. On the other hand, that is a challenge that you probably face if you market to older people. They are often not only not savvy when it comes to technology but they are actually intimidated by it and thus tend to shy away from it entirely.

If you consider diversity and the fact that millennials are technically savvy, you probably understand that millennials are a perfect group to include in your content marketing strategy. That is excellent news for your business. However, the one thing that is probably more often the case than not is the fact that millennials don’t have a lot of money to spend. If your products and/or services are pricey, you may be faced with challenges in that regard.

However, if you are able to build solid relationships with millennials, you will probably be successful at some point with selling your offerings to them because their core values include their willingness to invest in something that they truly feel is worth the money. Of course, that is only after you have proven yourself and your business worthy. The way that you do that, of course, is by building a meaningful, enduring relationship, one that is mutually beneficial.

Your approach
At this point, you may be wondering exactly how you should market to millennials. Well, if your perception is that they only like to communicate online in abbreviations and icons, you are wrong and you owe it to yourself and your business to think differently. You should engage them in the same way that you engage other people. In other words, you need to wrap your mind around the topics that matter most to them (each individual relationship will have a different set of needs and wants on the part of the other person) and tell your story based on that.

There is no doubt that you will reach the other person and that he or she will want to enter into a relationship with you. The formula that you use to engage millennials is the same one that has worked so well for you up to this point with other people of other generations. So, what can you do to successfully market to millennials?

    • Respect sustainability: Millennials care a great deal about the world we live in. You need to prove to them that you care about that as well. With that fact in mind, it kind of shatters the perception that they only care about themselves. Those two definitely contradict each other. If they care about the world in which we live, that makes them empathetic. You should write about that value. It will definitely get their attention and make them want to keep reading what you are posting. Sustainability is not only a good thing to demonstrate to them but it is good for everyone and that should be one of your core values anyway.
    • Give something back: In the past, a business (large, medium, or small) didn’t have to do anything except exist, provide jobs, and be successful. Nowadays, that is not enough. Today, you need to give something back to the community as well. That is not just so that you can impress millennials. More importantly, it is the right thing for you to do. If you do that, your clients (and prospective clients) will feel really good about you as a business and they will feel that buying from you means that they are doing something good for the community. It keeps going around in a circle.
  • Always be honest: No matter what, always be honest and always have integrity. Millennials care deeply about those two values and they will respond to you accordingly. If you make those values your values (which they should be anyway), they will respect you for them. You should always be transparent and above board. If a millennial feels that you don’t possess those values, the will simple refuse to do business with you.

Conclusion
It is time for you to think a little differently when it comes to your marketing strategy. It makes a lot of sense for you to include millennials in your target market efforts. Treat them with the same amount of respect that you treat other generations. They are highly respectful of solid values, such as authenticity, honesty, and integrity. If you demonstrate clearly that their values are your values, they will listen to what you have to say. Millennials deserve your respect and you should try to find a way to rid yourself of false perceptions. You should wait to decide how you feel until after you have gotten to know them.

Thinking About Content Marketing

Content Marketing—blogs, newsletters, audio and video clips, photos and tweets that encourage an exchange of information between a business (or other organization) and its customers continues to dominate PR and other marketing campaigns. The format has greatly expanded the possibilities available to launch a product or promote a brand or special event and it continues to thrive in both B2B and B2C ventures, riding a wave of customer hunger for interaction and information.

I edit two monthly newsletters, one quite concise and the other several pages long and filled with lots of text and photos. I assemble the shorter newsletter myself. It runs from about a page to a page-and-a-half in length and I create it by obtaining snippets of relevant and timely new information and an image or two. The other can run to five pages but I am strictly the editor, ensuring that spelling and grammar are correct, checking facts and correcting storyline inconsistencies. Can you guess which newsletter generates the most ROI for the publisher?

You guessed it! The short newsletter that gives splashes of fresh info every month plus one or two new pictures is most successful. As you plan the content for your next marketing campaign, remember to avoid burying yourself in the labor and expense of producing expensive or high-maintenance content. Your mission as a business owner and leader is to pursue and retain paying customers, so that your enterprise will generate revenue and earn a profit.

Enter the experts

The short answer is, if you’ve done something successfully a number of times, you can claim the title of expert. However, there is also the axiom “Those who can do and those who can’t, teach.” There are many so-called experts who generate lots of content, but they’ve not had a project assignment in quite some time.

Noise makers

Everybody with access to a keyboard or a camera is doing some level of content marketing, even if it’s only for themselves and their Twitter friends. Everybody’s pulling out a cell phone to snap pictures of something—the first snowfall, the first crocuses, their dog grabbing a burger off the kitchen table.

Those photos become content posted to social media and join the digital noise that competes with content that Solopreneur consultants and other business leaders upload and post with the goal of appealing to potential customers. Launching and sustaining a content marketing campaign is an uphill battle for small operators with limited budgets.

Branding is not personal

A certain group of raven-haired sisters (and their mother) in L.A. County have done remarkably well with the personal branding concept, but that doesn’t hold for the rest of us. Unless you were lucky enough to have held a job that allowed you to publicly build a reputation amongst prospective customers, or you descend from a prominent or celebrity family, the differences that you (and I) emphasize to prospective customers are often perceived as minor and not distinctive competitive advantages. We are all the same, only different.

Strategic, original, relevant, concise

If you are inclined to delve into the content marketing fray, be strategic about the process. Have a clear and defendable purpose. My goals when writing these posts are to:

  1. Demonstrate that I have excellent and trustworthy business judgment.
  2. Demonstrate admirable writing skills.

I’ve referred prospective customers to my posts and the strategy has been successful. I’ve obtained at least three assignments, including a (modest) book editing project, my first. Editing two newsletters also helped me to snare the book assignment.Further, read about business topics online at sites such as Entrepreneur, Inc. Magazine, Harvard Business Review and Lioness Magazine (for women entrepreneurs). Those can become your inspiration, along with your own lived experience, to generate original content. Do not attempt to pass off a series of links to articles written by others as your content. Do not insult people.

Finally, whatever your topic, two and a half pages of text, or 1000 words, is the recommended maximum, according to content marketing specialists a big marketing firms. Attention spans are not what they used to be in this noise-filled arena of competing experts. Make your content relevant and easy to read.

4 Benefits of Promotional Umbrellas

Many companies are starting to use the umbrella as a marketing product. They are relatively inexpensive, easily branded, and a practical item that continues to be used throughout the rainy season. Here are a few of the major benefits of using promotional umbrellas

Large print area

Whether it is the mini or golf umbrella, there is plenty of space to add a company’s name, logo, or marketing message. The design options are wide-ranging with the choice to use a single panel for printing a logo or create the vibrant artwork that takes up the full top surface. However, there is often a fine line with the design process. A company wants to avoid being too garish or over using vibrant colors because this will put a lot of people off using the umbrella. A simple design is often the most effective to bring in the most regular users. Plus, there is also the option to print a logo on the handle or protective case for the more discrete branding.

Great ROI

Umbrellas are an attractive option as a marketing product because they have a practical use and likely to see regularly use in any region that typically gets a lot of rain. This repeated use means a branded message is often on display and potentially seen by many thousands of passing people in its lifetime. Also, there are several types of umbrellas to match the budget. A small budget is enough to get started with the mini umbrellas while a larger budget is needed for the more expensive golf umbrellas.

Huge exposure

Large and over-sized umbrellas are a practical gift idea for corporate events and sporting events because they have very large audiences to ensure a company name or logo is by many people. Also, the everyday umbrellas will be seen by hundreds of people who are commuting to work or simply walking through a busy town center.

Long-lasting

The high-quality umbrellas that are built to last in stormy weather have the ability to continue working even if blown inside out. Any decent umbrella with fiberglass ribs will let the canopy revert back to its original position without breaking. Also, the strong and reliable build will give a positive and lasting impression of a company. It it usually worth investing a little extra in the decent quality umbrellas for marketing purposes because they will be strong enough to stand the test of time and have the potential to last for years.

Top Influencer Marketing Strategies for the Social Business

Influencer Marketing is a modern marketing technique in which concentration is mainly placed on particular individuals rather than the entire target market. These individuals, termed influencers, are identified as people having a profound influence on the marketing activities of many other potential buyers of a brand. The explosion of social media over the last ten years has remarkably revolutionized communication and is making a similar impact in the business world. This has brought about the emergence of many potential influencers, often people very active on social media (having many followers) with respected opinions due to industry expertise.

The concept of influencer marketing is more about positively impacting sales and not just increasing awareness. Therefore, the selection of a productive influencer is very brand and/or brand campaign sensitive. Most present-day consumers do not respond well to billboards, newsletters, digital adverts, commercials and other conventional marketing schemes. They often prefer independent brand research or hearing about it from a trusted person. As a result, the use of influencers in marketing is turning into one of the most successful ways to pull clients and customers for all businesses including social business (Social enterprises, social benefit companies, social initiatives, non-profits etc.).

Marketing for non-profits and other social businesses demands meeting the needs of both their donors and the clients they serve. Every social organization, regardless of their source of funding, requires effective marketing to enable them to continuously meet the needs of donors and clients while earning positive value in return.

In this modern business era, fundraising consulting, non-profit consulting, and the hiring of profit consulting services uncover and reveal some evolving key marketing techniques including influencer marketing strategies. The strategies of influencer marketing are constantly evolving. However, aligning with the right influencer opens the sales door to their loyal audiences and those of their networks, providing the chance to relate with these audiences non-stop.

An essential factor in the establishment of an efficient influencer marketing system is identifying and engaging the most capable and best contextual fitting influencers for the brand. Social entrepreneurs can successfully improve their value in the eyes of donors and at the same time satisfy the clients they serve by effectively making use of these traits for ideal influencer targeting;

1. Audience and Reach:

Targeting potential influencers with huge followings on various social media platforms is advantageous.

2. Relevant Connection:

This highlights the importance of targeting people with posts, comments, and messages that possess some degree of cohesion with the brand’s fundamental interests and keywords.

3. Quality and Trust:

Quality and trusted followers for Influencers provide greater capacities for potential clients. This is measured by taking special notice of audience members who actively interact with influencers in promoting the brand.

4. Activity:

How frequent an individual posts or comments and their general activity as a whole plays a major role in influencer targeting as it serves to predict potential reach before a campaign is started.

Although influencer marketing is typically employed as a tool for consumer brands and their partnerships, these strategies and features best apply to the marketing of social businesses;

Authenticity

Influencer campaigns won’t achieve their marketing goals if the audience is aware that the influencer is getting paid. Therefore, it’s very important to work with individuals with a true passion for your project. This only emphasizes that the key to a successful influencer campaign is being extremely authentic. Influencer marketing and Social Businesses are a perfect fit with respect to authenticity because potentially targeted influencers are often already outspoken about causes they support. This simplifies their identification, facilitates the establishment of a smoother relationship, and creates a more natural fit for your message.

Strategic Planning

It’s always very important to have a clear vision of what you plan to achieve before engaging with any influencer project- especially for social businesses. Also, the process of achieving these set goals and the scale on which success will be measured is of similar importance. Conducting a strategic analysis results in productive decisions on influencer action issues like; mediums with most relevance to brand audience and whether sharing brand content to as many people as possible is the primary objective or cooperating to generate new content to deeply connect with people. Early engagement with influencers is advisable to seek their opinions on how best the partnership will work.

Targeting Relevant Audiences

Statistics and experience have proven that engaging with individuals and personalities with the largest social media following and fan bases as influencers to provide an endorsement for your mission doesn’t necessarily guarantee the best results. Statistics instead suggest that more audience engagement and the highest conversion rates are provided by niche social influencers with generally smaller followings. These individuals often referred to as micro-influencers possess highly targeted and more online interactive audiences. Micro-influencer inspired marketing for non-profits and other social businesses produce impeccable results. These Micro-influencers serve as passionate advocates for their brands, playing major roles in awareness and the driving of valuable action.

Measuring Productivity

The ability to quantify the success of influencer marketing campaigns has always been and remains a great challenge today. It’s anything but difficult for anyone to perceive the reasons why surveys have marketers attesting to the fact that measuring Return on Investment (ROI) for influencer marketing was the greatest challenge they came across in 2017. Tackling this challenge could begin from the initiation of a wide range of metrics like audience engagement, sentiments, and conversions to ensure more is being measured than just fan numbers. Also, the incorporation of hashtags such as #socialgood, #socialenterprise, #socialimpact, #socialchange, #innovation, #entrepreneur, #startup, #impact #nonprofit, #funding, #grantwriting, #charity, etc. into your campaign is easy and encourages people to join the conversation enabling tracking.

To aid in this important quest for success measurement in influencer marketing campaigns, fundraising consulting, non-profit consulting, and profit consulting services would more explicitly advise social businesses to create dedicated fundraising pages for each of their influencers. This provides a unique platform through which connections can be established with their networks, depicts the clear dollar value of donations driven by each influencer and conclusively offers a means to assess the productivity of the partnership.

Legal Boundaries

Understanding the laws surrounding the agreements between influencers and companies during partnership is critically important. Although some influencers promote many social business causes without charge, most influencer endorsements involving highly followed individuals often require payments to safeguard official partnerships.

5 Business Marketing Trends You Need for 2018

We’re at that time of year again where we’re in a swirl of activities around the holidays, but every business leader understands that this is the time he or she should be looking to ensure next year’s success. Marketing is an essential aspect of any group or organization, and in the digital era, it’s critical that you provide your team is focusing on the following as we soon speed into 2018.

Storytelling

Customers do not want to be sold. No one likes being sold. The best marketers know that the way to “sell” is to connect first emotionally and consumers will then work to rationalize their decision to buy. The public is used to being told a story since the beginning of human existence, and storytelling in the digital age is no different in wanting to elicit an emotional connection. However, in today’s world, businesses are relying on data to inform them as to what resonates with consumers and what is falling flat. Your company or organization can create short video ads on platforms like Facebook that tell a story, deliver value and peak interest.

Original Media Series

Communicating with consumers now is about entertainment. People are pulled in thousands of directions, and everyone is vying for their attention. So, one of the best things you can do is to develop a series and keep them coming back from one part of the story to the next. If you’re looking to create an original and entertaining media series, consider various platforms since your audience will be found in different media. You can think of podcasts and social media channels, and you should also think about creating content that is delivered in multiple ways, such as text, audio, and video. Once you decide the strategies, you will be using, create custom content, and get creative. You can even develop a fictional series with characters that help convey your work in a fun and engaging way. One of the reasons to do a fictional original media series is that it can remain relevant even for an extended period after publication.

Personalized Website Experiences

The power of data, AI and algorithms mean that consumers are used to a more personalized and interactive experience. When consumers enter into your website or digital storefront, it’s all about the experience. Your site has to reflect who you are, but it also has to ensure that they have a fantastic experience. It is now essential for your business to greet your customers and audience in a unique and in as much of a personal way as possible. You can achieve this by having live contact and information forms, members-only sections to your site or even ways for customers to experience your products or services.

Third Party Entry Points

Businesses have started to offer value-add and their products on platforms that are not associated with their companies. Partnerships between companies that have a natural alignment are serving as platforms to leverage and amplify marketing opportunities. For instance, when a consumer purchases a product or service, they may receive a call to action about a partner. Or a partner will provide a bundle of information of another company free on their site or a discount for another company’s products or services. Both businesses have an opportunity in this way to broaden their reach and expand their audience base.

One-Click Payment Options

Customers are seeking to have the most fluid experience possible with websites they visit. Therefore, businesses, particularly with more expensive products and services, are creating experiences that invite consumers to join a membership program. For instance, input all of their information–including credit cards–and then have the opportunity to purchase what they want and when they want it with a single click of the button. One click financing integration is not only beneficial for the customer, but also for the business it will lower the incidences of fraud and charge-backs.