Why Focusing Your Marketing on Millennials Is Beneficial

The fact is that millennials are a significant part of our population and a significant part of the market. If you market your brand to other groups and you disregard millennials (for whatever reason), you are doing your business a great disservice.

Why millennials are significant
If you are product of a generation that came before millennials, it is entirely possible that you don’t have a great deal of patience for people in that age group. There seem to be several personality traits that are difficult to take. No doubt, you probably have a perception of them that includes the idea that they are self-absorbed, entitled, technically savvy, and buried under financial debt. However, it is always very dangerous to generalize any group of people because that is exactly when amazing opportunities tend to fall through the cracks.

If you are wondering exactly who fits into the millennial category, millenials are people who were born between 1982 and 2000. One thing that is certain in a profound way is that they are unique and if you can find a way to embrace that uniqueness, you will be better off for it. Instead of concentrating on the negative attributes, it is a good idea to consider all of their positive attributes, at least the ones that can be useful for your business.

    • Diversity: Diversity is always a good thing. Ironically, some millennials have very little awareness of anything that occurred in the past and they don’t seem particularly interested in learning about those things. However, it is important to give them the benefit of the doubt at this point. Tolerance is very important. Because technology advances at such a rapid pace, many millennials have a difficult time embracing anything other than what is right in front of them. However, that should not only be attributed to the idea that the millennial generation is a difficult one to penetrate but also it can be attributed to the fact that they have not had the chance to mature completely. That is certainly going to change over time and they will start to see the world and people differently, just like everyone else did at some point in their lives.
  • Their knowledge of all things technical: In this day and age, a time when we are surrounded by social media connections and interactions, millennials can prove to be extremely useful when it comes to your content marketing strategy. The vast majority of millennials possess much more than basic knowledge of the Internet and how to leverage social media properly. Although that form of communication is very different than face to face interactions, it is a valid, legitimate, powerful form of communication none-the-less. The silver lining that should be recognized in this case is that if you choose to target millennials, they will get the messages that you are sending out and they will understand them clearly. On the other hand, that is a challenge that you probably face if you market to older people. They are often not only not savvy when it comes to technology but they are actually intimidated by it and thus tend to shy away from it entirely.

If you consider diversity and the fact that millennials are technically savvy, you probably understand that millennials are a perfect group to include in your content marketing strategy. That is excellent news for your business. However, the one thing that is probably more often the case than not is the fact that millennials don’t have a lot of money to spend. If your products and/or services are pricey, you may be faced with challenges in that regard.

However, if you are able to build solid relationships with millennials, you will probably be successful at some point with selling your offerings to them because their core values include their willingness to invest in something that they truly feel is worth the money. Of course, that is only after you have proven yourself and your business worthy. The way that you do that, of course, is by building a meaningful, enduring relationship, one that is mutually beneficial.

Your approach
At this point, you may be wondering exactly how you should market to millennials. Well, if your perception is that they only like to communicate online in abbreviations and icons, you are wrong and you owe it to yourself and your business to think differently. You should engage them in the same way that you engage other people. In other words, you need to wrap your mind around the topics that matter most to them (each individual relationship will have a different set of needs and wants on the part of the other person) and tell your story based on that.

There is no doubt that you will reach the other person and that he or she will want to enter into a relationship with you. The formula that you use to engage millennials is the same one that has worked so well for you up to this point with other people of other generations. So, what can you do to successfully market to millennials?

    • Respect sustainability: Millennials care a great deal about the world we live in. You need to prove to them that you care about that as well. With that fact in mind, it kind of shatters the perception that they only care about themselves. Those two definitely contradict each other. If they care about the world in which we live, that makes them empathetic. You should write about that value. It will definitely get their attention and make them want to keep reading what you are posting. Sustainability is not only a good thing to demonstrate to them but it is good for everyone and that should be one of your core values anyway.
    • Give something back: In the past, a business (large, medium, or small) didn’t have to do anything except exist, provide jobs, and be successful. Nowadays, that is not enough. Today, you need to give something back to the community as well. That is not just so that you can impress millennials. More importantly, it is the right thing for you to do. If you do that, your clients (and prospective clients) will feel really good about you as a business and they will feel that buying from you means that they are doing something good for the community. It keeps going around in a circle.
  • Always be honest: No matter what, always be honest and always have integrity. Millennials care deeply about those two values and they will respond to you accordingly. If you make those values your values (which they should be anyway), they will respect you for them. You should always be transparent and above board. If a millennial feels that you don’t possess those values, the will simple refuse to do business with you.

Conclusion
It is time for you to think a little differently when it comes to your marketing strategy. It makes a lot of sense for you to include millennials in your target market efforts. Treat them with the same amount of respect that you treat other generations. They are highly respectful of solid values, such as authenticity, honesty, and integrity. If you demonstrate clearly that their values are your values, they will listen to what you have to say. Millennials deserve your respect and you should try to find a way to rid yourself of false perceptions. You should wait to decide how you feel until after you have gotten to know them.

Thinking About Content Marketing

Content Marketing—blogs, newsletters, audio and video clips, photos and tweets that encourage an exchange of information between a business (or other organization) and its customers continues to dominate PR and other marketing campaigns. The format has greatly expanded the possibilities available to launch a product or promote a brand or special event and it continues to thrive in both B2B and B2C ventures, riding a wave of customer hunger for interaction and information.

I edit two monthly newsletters, one quite concise and the other several pages long and filled with lots of text and photos. I assemble the shorter newsletter myself. It runs from about a page to a page-and-a-half in length and I create it by obtaining snippets of relevant and timely new information and an image or two. The other can run to five pages but I am strictly the editor, ensuring that spelling and grammar are correct, checking facts and correcting storyline inconsistencies. Can you guess which newsletter generates the most ROI for the publisher?

You guessed it! The short newsletter that gives splashes of fresh info every month plus one or two new pictures is most successful. As you plan the content for your next marketing campaign, remember to avoid burying yourself in the labor and expense of producing expensive or high-maintenance content. Your mission as a business owner and leader is to pursue and retain paying customers, so that your enterprise will generate revenue and earn a profit.

Enter the experts

The short answer is, if you’ve done something successfully a number of times, you can claim the title of expert. However, there is also the axiom “Those who can do and those who can’t, teach.” There are many so-called experts who generate lots of content, but they’ve not had a project assignment in quite some time.

Noise makers

Everybody with access to a keyboard or a camera is doing some level of content marketing, even if it’s only for themselves and their Twitter friends. Everybody’s pulling out a cell phone to snap pictures of something—the first snowfall, the first crocuses, their dog grabbing a burger off the kitchen table.

Those photos become content posted to social media and join the digital noise that competes with content that Solopreneur consultants and other business leaders upload and post with the goal of appealing to potential customers. Launching and sustaining a content marketing campaign is an uphill battle for small operators with limited budgets.

Branding is not personal

A certain group of raven-haired sisters (and their mother) in L.A. County have done remarkably well with the personal branding concept, but that doesn’t hold for the rest of us. Unless you were lucky enough to have held a job that allowed you to publicly build a reputation amongst prospective customers, or you descend from a prominent or celebrity family, the differences that you (and I) emphasize to prospective customers are often perceived as minor and not distinctive competitive advantages. We are all the same, only different.

Strategic, original, relevant, concise

If you are inclined to delve into the content marketing fray, be strategic about the process. Have a clear and defendable purpose. My goals when writing these posts are to:

  1. Demonstrate that I have excellent and trustworthy business judgment.
  2. Demonstrate admirable writing skills.

I’ve referred prospective customers to my posts and the strategy has been successful. I’ve obtained at least three assignments, including a (modest) book editing project, my first. Editing two newsletters also helped me to snare the book assignment.Further, read about business topics online at sites such as Entrepreneur, Inc. Magazine, Harvard Business Review and Lioness Magazine (for women entrepreneurs). Those can become your inspiration, along with your own lived experience, to generate original content. Do not attempt to pass off a series of links to articles written by others as your content. Do not insult people.

Finally, whatever your topic, two and a half pages of text, or 1000 words, is the recommended maximum, according to content marketing specialists a big marketing firms. Attention spans are not what they used to be in this noise-filled arena of competing experts. Make your content relevant and easy to read.

4 Benefits of Promotional Umbrellas

Many companies are starting to use the umbrella as a marketing product. They are relatively inexpensive, easily branded, and a practical item that continues to be used throughout the rainy season. Here are a few of the major benefits of using promotional umbrellas

Large print area

Whether it is the mini or golf umbrella, there is plenty of space to add a company’s name, logo, or marketing message. The design options are wide-ranging with the choice to use a single panel for printing a logo or create the vibrant artwork that takes up the full top surface. However, there is often a fine line with the design process. A company wants to avoid being too garish or over using vibrant colors because this will put a lot of people off using the umbrella. A simple design is often the most effective to bring in the most regular users. Plus, there is also the option to print a logo on the handle or protective case for the more discrete branding.

Great ROI

Umbrellas are an attractive option as a marketing product because they have a practical use and likely to see regularly use in any region that typically gets a lot of rain. This repeated use means a branded message is often on display and potentially seen by many thousands of passing people in its lifetime. Also, there are several types of umbrellas to match the budget. A small budget is enough to get started with the mini umbrellas while a larger budget is needed for the more expensive golf umbrellas.

Huge exposure

Large and over-sized umbrellas are a practical gift idea for corporate events and sporting events because they have very large audiences to ensure a company name or logo is by many people. Also, the everyday umbrellas will be seen by hundreds of people who are commuting to work or simply walking through a busy town center.

Long-lasting

The high-quality umbrellas that are built to last in stormy weather have the ability to continue working even if blown inside out. Any decent umbrella with fiberglass ribs will let the canopy revert back to its original position without breaking. Also, the strong and reliable build will give a positive and lasting impression of a company. It it usually worth investing a little extra in the decent quality umbrellas for marketing purposes because they will be strong enough to stand the test of time and have the potential to last for years.

Top Influencer Marketing Strategies for the Social Business

Influencer Marketing is a modern marketing technique in which concentration is mainly placed on particular individuals rather than the entire target market. These individuals, termed influencers, are identified as people having a profound influence on the marketing activities of many other potential buyers of a brand. The explosion of social media over the last ten years has remarkably revolutionized communication and is making a similar impact in the business world. This has brought about the emergence of many potential influencers, often people very active on social media (having many followers) with respected opinions due to industry expertise.

The concept of influencer marketing is more about positively impacting sales and not just increasing awareness. Therefore, the selection of a productive influencer is very brand and/or brand campaign sensitive. Most present-day consumers do not respond well to billboards, newsletters, digital adverts, commercials and other conventional marketing schemes. They often prefer independent brand research or hearing about it from a trusted person. As a result, the use of influencers in marketing is turning into one of the most successful ways to pull clients and customers for all businesses including social business (Social enterprises, social benefit companies, social initiatives, non-profits etc.).

Marketing for non-profits and other social businesses demands meeting the needs of both their donors and the clients they serve. Every social organization, regardless of their source of funding, requires effective marketing to enable them to continuously meet the needs of donors and clients while earning positive value in return.

In this modern business era, fundraising consulting, non-profit consulting, and the hiring of profit consulting services uncover and reveal some evolving key marketing techniques including influencer marketing strategies. The strategies of influencer marketing are constantly evolving. However, aligning with the right influencer opens the sales door to their loyal audiences and those of their networks, providing the chance to relate with these audiences non-stop.

An essential factor in the establishment of an efficient influencer marketing system is identifying and engaging the most capable and best contextual fitting influencers for the brand. Social entrepreneurs can successfully improve their value in the eyes of donors and at the same time satisfy the clients they serve by effectively making use of these traits for ideal influencer targeting;

1. Audience and Reach:

Targeting potential influencers with huge followings on various social media platforms is advantageous.

2. Relevant Connection:

This highlights the importance of targeting people with posts, comments, and messages that possess some degree of cohesion with the brand’s fundamental interests and keywords.

3. Quality and Trust:

Quality and trusted followers for Influencers provide greater capacities for potential clients. This is measured by taking special notice of audience members who actively interact with influencers in promoting the brand.

4. Activity:

How frequent an individual posts or comments and their general activity as a whole plays a major role in influencer targeting as it serves to predict potential reach before a campaign is started.

Although influencer marketing is typically employed as a tool for consumer brands and their partnerships, these strategies and features best apply to the marketing of social businesses;

Authenticity

Influencer campaigns won’t achieve their marketing goals if the audience is aware that the influencer is getting paid. Therefore, it’s very important to work with individuals with a true passion for your project. This only emphasizes that the key to a successful influencer campaign is being extremely authentic. Influencer marketing and Social Businesses are a perfect fit with respect to authenticity because potentially targeted influencers are often already outspoken about causes they support. This simplifies their identification, facilitates the establishment of a smoother relationship, and creates a more natural fit for your message.

Strategic Planning

It’s always very important to have a clear vision of what you plan to achieve before engaging with any influencer project- especially for social businesses. Also, the process of achieving these set goals and the scale on which success will be measured is of similar importance. Conducting a strategic analysis results in productive decisions on influencer action issues like; mediums with most relevance to brand audience and whether sharing brand content to as many people as possible is the primary objective or cooperating to generate new content to deeply connect with people. Early engagement with influencers is advisable to seek their opinions on how best the partnership will work.

Targeting Relevant Audiences

Statistics and experience have proven that engaging with individuals and personalities with the largest social media following and fan bases as influencers to provide an endorsement for your mission doesn’t necessarily guarantee the best results. Statistics instead suggest that more audience engagement and the highest conversion rates are provided by niche social influencers with generally smaller followings. These individuals often referred to as micro-influencers possess highly targeted and more online interactive audiences. Micro-influencer inspired marketing for non-profits and other social businesses produce impeccable results. These Micro-influencers serve as passionate advocates for their brands, playing major roles in awareness and the driving of valuable action.

Measuring Productivity

The ability to quantify the success of influencer marketing campaigns has always been and remains a great challenge today. It’s anything but difficult for anyone to perceive the reasons why surveys have marketers attesting to the fact that measuring Return on Investment (ROI) for influencer marketing was the greatest challenge they came across in 2017. Tackling this challenge could begin from the initiation of a wide range of metrics like audience engagement, sentiments, and conversions to ensure more is being measured than just fan numbers. Also, the incorporation of hashtags such as #socialgood, #socialenterprise, #socialimpact, #socialchange, #innovation, #entrepreneur, #startup, #impact #nonprofit, #funding, #grantwriting, #charity, etc. into your campaign is easy and encourages people to join the conversation enabling tracking.

To aid in this important quest for success measurement in influencer marketing campaigns, fundraising consulting, non-profit consulting, and profit consulting services would more explicitly advise social businesses to create dedicated fundraising pages for each of their influencers. This provides a unique platform through which connections can be established with their networks, depicts the clear dollar value of donations driven by each influencer and conclusively offers a means to assess the productivity of the partnership.

Legal Boundaries

Understanding the laws surrounding the agreements between influencers and companies during partnership is critically important. Although some influencers promote many social business causes without charge, most influencer endorsements involving highly followed individuals often require payments to safeguard official partnerships.

5 Business Marketing Trends You Need for 2018

We’re at that time of year again where we’re in a swirl of activities around the holidays, but every business leader understands that this is the time he or she should be looking to ensure next year’s success. Marketing is an essential aspect of any group or organization, and in the digital era, it’s critical that you provide your team is focusing on the following as we soon speed into 2018.

Storytelling

Customers do not want to be sold. No one likes being sold. The best marketers know that the way to “sell” is to connect first emotionally and consumers will then work to rationalize their decision to buy. The public is used to being told a story since the beginning of human existence, and storytelling in the digital age is no different in wanting to elicit an emotional connection. However, in today’s world, businesses are relying on data to inform them as to what resonates with consumers and what is falling flat. Your company or organization can create short video ads on platforms like Facebook that tell a story, deliver value and peak interest.

Original Media Series

Communicating with consumers now is about entertainment. People are pulled in thousands of directions, and everyone is vying for their attention. So, one of the best things you can do is to develop a series and keep them coming back from one part of the story to the next. If you’re looking to create an original and entertaining media series, consider various platforms since your audience will be found in different media. You can think of podcasts and social media channels, and you should also think about creating content that is delivered in multiple ways, such as text, audio, and video. Once you decide the strategies, you will be using, create custom content, and get creative. You can even develop a fictional series with characters that help convey your work in a fun and engaging way. One of the reasons to do a fictional original media series is that it can remain relevant even for an extended period after publication.

Personalized Website Experiences

The power of data, AI and algorithms mean that consumers are used to a more personalized and interactive experience. When consumers enter into your website or digital storefront, it’s all about the experience. Your site has to reflect who you are, but it also has to ensure that they have a fantastic experience. It is now essential for your business to greet your customers and audience in a unique and in as much of a personal way as possible. You can achieve this by having live contact and information forms, members-only sections to your site or even ways for customers to experience your products or services.

Third Party Entry Points

Businesses have started to offer value-add and their products on platforms that are not associated with their companies. Partnerships between companies that have a natural alignment are serving as platforms to leverage and amplify marketing opportunities. For instance, when a consumer purchases a product or service, they may receive a call to action about a partner. Or a partner will provide a bundle of information of another company free on their site or a discount for another company’s products or services. Both businesses have an opportunity in this way to broaden their reach and expand their audience base.

One-Click Payment Options

Customers are seeking to have the most fluid experience possible with websites they visit. Therefore, businesses, particularly with more expensive products and services, are creating experiences that invite consumers to join a membership program. For instance, input all of their information–including credit cards–and then have the opportunity to purchase what they want and when they want it with a single click of the button. One click financing integration is not only beneficial for the customer, but also for the business it will lower the incidences of fraud and charge-backs.

10 Tips About How To Successfully Write Your First Business Book

You have started a company from scratch and journeyed from a one-man operations to having a significant number of branches around the country. You have developed a trusted brand with a big group of loyal customers.

But you are now interested in taking a backseat and need a successor to your business empire.

You are advised that it will be an opportune time to put on your thinking cap and write a business book to give readers clear glimpse of your corporate journey and hope that this book will attract more candidates to come forward and be the next leader of your organisation.

You start to have doubts because you have not written a book before and you are not sure about how readers will react to your writing.

Well here are some clear tips about writing your first business book.

Tip 1: Be Truthful

You do not want to write a book of corporate fiction because the business book will be your legacy after you leave the organisation. Your successors will use it for guidance and inspiration. Also. your shareholders will read it and solidify their faith in buying your company’s shares.

Tip 2: Do Not Be Arrogant

It is so easy to write a business book and use it to loudly broadcast about your achievements through the years. This is a short-sighted attitude. Do remember to thank different people who have guided and mentored you by name. Running a successful business is definitely a team effort.

Tip 3: Management Gems

Every reader willing to invest in buying your business book will want to get some precious takeaways. Thus do be liberal in describing some management gems that business students can reference in their own studies.

Tip 4: Legal Guidance

It is a good practise to run your finished draft with a legal expert in order to avoid revealing too much corporate private information that may compromise the future competitiveness of your organisation. It must be remembered that even your competitors will get hold of your business book.

Tip 5: Editorial Assistance

You have to decide if you need editorial assistance in getting your book finished. This may be the most preferable way because you have still to face the day-to-day running of the organisation to contend with.

Tip 6: The Path Of Self-Publishing

Your organisation may feel that self-publishing may be the best path forward in order to keep to the spirit of the book’s material. This may not be a bad idea and you may progressively invite your senior management to jump onto the bandwagon and write their own books under your company’s own publishing arm.

Tip 7: The Foreword And Reviews

It is essential that you choose a trusted name in your industry to write a foreword for your business book and a number of industry leaders to write their own reviews of your business book. Do not dictate how they should craft their reviews. Be totally transparent and above-board in this process.

Tip 8: Audio Format

It is not uncommon to do an audio format of your book. It will also be more personal if you are to read the entire book. However, do take note that you may need to get your book edited in order to make it suitable for this format,

Tip 9: Create A Workbook

As your business book is full of business wisdom, do be mindful of creating a workbook to complement it. A simple quide can be putting open-ended questions that reference to your main business book. You can also bundle books together and offer a student discount.

Tip 10: Speaking Circuit

After publishing your business book, it will be a good time to go on a speaking circuit or be part of a TED Talk. This will enable you to promote your book and to answer questions from your readers.

Infographic Communication

Everyone loves a good business story but what do you do when you’re pressed for space or time and can’t write at length. This is where infographics come in.

Infographics are graphic representations of data, information or knowledge, pertaining to an organisation. Its purpose is to present data promptly and comprehensively.

It’s a proven fact that human perception works better with visual aids. Images, illustrations and graphs make written text attractive. They also provide a welcome visual break to an all text narrative.

Infographics are used as an all-encompassing, self-explaining and visually pleasant tool to explain technical (sometimes tedious) business stories. Lately, they have been used as a means of mass communication, because of their simplistic design and ease of understanding.

Infographic communication has been around for years. It was, previously, used to accompany reports and records, as additional information. Nowadays, they are utilised as self-interpreting visual aids, which can explain extensive business text in few infographics.

People’s’ attention spans tend to shift. It’s incredibly difficult to focus on an all-text format, especially when confronted with a lot of information at one stretch. The written word is indispensable and, at times, rather monotonous. Infographics provide a welcome respite to all that.

Infographics are a powerful instrument, that allow people to grasp complicated information, with the help of visual data, judicious use of appealing colours and statistical / graphical figures.

There are 8 types of infographics:

Data Centric.
Photo-Based.
Flowchart.
Timeline.
Comparison.
Geographical.
Hierarchical.
Anatomical.

Using something as compelling as infographics is the best way to grab the attention of the target-audiences. This style of presentation, combined with great designs and eye-catching characteristics, help you present a captivating business story and an awesome visual experience.

Infographics can also help you with your content marketing efforts. Content marketing, being an important part of digital marketing, really benefits from graphs and charts. It can really make your content go viral. Statistics show that content with infographics receive 95% more views, compared to simple text.

Communicating via. Infographics also helps you increase the volume of followers or subscribers on social media channels. It has been observed that, well-made graphs received more likes and comments and typically, generate more followers.

Intelligent infographics can also enable you to appear as an expert in your domain because it is evident by the graphical representation of the data, that a lot of research and analysis went into building them. It gives the appearance of Subject Matter Expertise (SME), on the part of the designer.

There is an overflow of both raw and processed data, in the world. There is no such thing as ‘too much information’ these days. It is a little overwhelming to decide which piece of information to act on, or to leave out. Infographics can make this great influx of information, relevant, interesting and educational in nature and design.

Five Signs You Need Automated Marketing

Over the years, marketing techniques have increased in their sophistication and effectiveness. Rather than contacting complete strangers via cold calling or mass emailing to purchased lists of email addresses, you can draw leads to your landing pages with enticing content.

From there, you can slowly nurture them until they’re ready to buy. Techniques such as list segmentation and personalized emails dramatically increase conversion rates. However, there is one problem with this kind of marketing. It’s both labor intensive and time-consuming. If you can agree with any of the following, then you need automated marketing:

You’re Overworked and Exhausted

You find there isn’t enough time in the day to get your marketing work done. Even with help, you can’t stay on top of your social media, email, and search engine marketing campaigns. You know what needs to be done, but your to-do list has become an unfulfilled wish list. Perhaps you have lots of good leads, but their numbers (and your limited time) prevent you from following up with all of them.

You Use the Same Marketing Message With All of Your Leads

This is symptomatic of not having the time to properly segment your leads and personalize your communication with them accordingly. That is, you’re resorting to the mass marketing techniques of the past out of necessity.

You Do Too Much Repetitive Marketing Tasks

If most of your marketing work makes you feel like a robot and leaves you with too little time for planning and creative work, you need to turn the work over to automation software.

You’re Using Too Many Tools That Don’t Work Together

Perhaps you have tools for your different marketing tasks, but they don’t “talk” to each other. This requires you to take the output of one and manually input it into another tool. This in itself is time-consuming and prone to error because of all the manual data entry you’re doing. What you need instead is a single automated marketing software that performs all the tasks you do with your different tools.

Too Few Leads Are Converting

Because of your manual methods, you can’t keep up with, and properly nurture all of your leads. This causes too many to lose interest and move on.

Keys to Be Successful in Business Marketing

Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing.

The perfect example of Business to business marketing is the automobile industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks which are manufactured independently by other businesses and sold directly to automobile manufacturers to assemble automobiles.

Even the Service industry is also engaged in large number of business to business transactions. For example Companies specializing in housekeeping provide services exclusively to other organizations, rather than individual consumers.

Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to transaction between two or more businesses.

Business market (B2B) vs. Consumer marketing (B2C)

B2C marketing differs from B2B marketing in a number of key ways. A Business market has very few customers as compared to a consumer market which has large numbers of customers. A business market usually sells a customized product where as a consumer market sells a homogenous product. A Business to business transaction is a huge value transaction as purchase quantity is very high where as business to consumer transaction is a small value transaction. Price can be negotiated in business markets where as price is usually fixed in consumer market. Business markets have lengthy and complex selling process with multiple decision makers but in consumer market buying decision are simple and are made by individuals.

Keys to success in Business markets are:

1) Value creation & Customer satisfaction

Business begins with value creation. It is the prime objective of the business to create and deliver value in an efficient manner which will ultimately lead to profits. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. The customer experience is the key brand differentiator, even more than the price and product.

2) Social media marketing

Social media marketing is when a company uses social media platforms such as Facebook or Twitter to market its product or services. Social media marketing is one of the best and efficient platforms for marketers. Most social media platforms have built-in data analytics tools which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers.

3) Mobile marketing

Mobile marketing is a digital marketing strategy whose aim is reaching a target audience on their Smartphone, tablets, and other mobile devices through email, SMS and multimedia messages.

Smartphone usage has increased multiple times during the last few years, app usage has also highly increased. Therefore, mobile marketers have increasingly taken advantage of Smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called App Store Optimization (ASO).

4) Multimedia Content Marketing

Marketing using Multimedia content attracts more customers. B2B marketers are widely adopting this trend. The primary driver is the desire to make content more engaging, compelling, and shareable than just the traditional modes. The most common forms of visual content include 360-degree videos.

5) Effective Personal selling & Executive Branding

Distribution channel is the path through which the product reaches the final customer. Personal selling is the most preferred form of distribution and promotion used by B2B marketers The sellers promote the product through their attitude, appearance and specialist product knowledge. Executive Branding is when an executive showcases his professional strengths as a way to attract the customers. Executive branding is also known as reputation management. Especially in B2B environments, executive branding is now considered a necessity. Senior management must create and develop their personal brand image to attract new customers.

Voice Overs and Your Business

Videos are one of the most important marketing tools that you can use for your business, and informative compelling voice overs are one of the most important tools for your videos.

Videos are everywhere you go and because of the latest technology, you can watch them on the go as well. This is huge for any business that wants to keep their customers informed and to keep them coming back. Not to mention attracting new customers.

All these videos have one thing in common a voice over. Every time you turn on your tv or your laptop or mobile device or pc you’re looking at videos with voice-overs. You hear them for movie trailers, commercials, an intro and outro for podcasting, power point presentations and pretty much anything you can think of, of course, your competition is using voice-overs as well.

If your not using videos with a voice over you very well may be missing out and leaving money on the table. One thing to think about is that the way the world is connected now, you have control over who sees your video and has the very real possibility of being seen by millions of potential customers.

And on that note, it use to be location, location, location which of course does make a difference if you have a brick and mortar business, until now, now you can have a thriving business in cyberspace or what they call the internet.

Wow what an invention the internet has created and changed so many lives and turned many people into millionaires.Why do you think that is? Exposure and marketing your business is a whole new ballgame now because of the internet.

Marketing strategies have gone through the roof with endless potential and possibilities.

But maybe your not a global company maybe you’re a small business in your hometown such as a flower shop or a pet store or a mechanic, it doesn’t matter the idea still applies. Get your business known and out to the public. Especially if you’re just starting out you want and need to get that exposure.

Of course, you’ll want to have a voice over to convey what your selling in a professional manner, it could be humorous, or serious or the guy next door type of reading. The possibilities are endless.

You don’t need to take my word for it though, do some research on your own and you will find out just how powerful videos with voice-overs can be. You don’t have to look very far just look at what your competition is doing.